GetResponse vs Constant Contact: A Detailed Comparison

Introduction

In the world of email marketing, finding the right tool to manage your campaigns effectively is crucial. Among the most popular options are GetResponse and Constant Contact. Both platforms offer a range of features designed to help businesses build and maintain relationships with their audience through email. But which one is the best fit for your needs? In this detailed comparison of GetResponse vs Constant Contact, we will explore their features, pricing, ease of use, customer support, and more to help you make an informed decision.

Overview: GetResponse vs Constant Contact

GetResponse

GetResponse is an all-in-one marketing platform that has been a favourite among businesses for years. It offers a wide range of features beyond just email marketing, including marketing automation, landing pages, webinars, and more. GetResponse is known for its user-friendly interface and powerful automation capabilities, making it a go-to choice for businesses of all sizes.

You might also like to read: GetResponse Review: Look at Email Marketing and Beyond

Constant Contact

On the other hand, Constant Contact is one of the industry’s oldest and most established email marketing services. It has built a reputation for being particularly user-friendly, especially for beginners. Constant Contact focuses primarily on email marketing but also offers additional tools such as social media integration, event marketing, and website building.

Feature Comparison

1. Email Marketing Tools

GetResponse

• Email Templates: GetResponse offers a wide variety of professionally designed email templates. These templates are fully customizable, allowing users to create visually appealing emails that align with their brand.
• A/B Testing: GetResponse allows users to test different versions of their emails to see which one performs better. You can test subject lines, content, images, and more.
• Advanced Segmentation: With GetResponse, you can segment your email list based on various criteria such as location, behaviour, purchase history, and more. This ensures that your emails are highly targeted.

Constant Contact

• Email Templates: Constant Contact also offers a wide range of email templates, though their customization options are somewhat more limited compared to GetResponse.
• A/B Testing: A/B testing in Constant Contact is more basic, primarily allowing for subject line testing.
• List Segmentation: Constant Contact offers basic list segmentation options, which are sufficient for most small to medium-sized businesses but might be limiting for more advanced users.

Winner: GetResponse takes the lead in this category due to its advanced segmentation and more robust A/B testing options.

2. Marketing Automation

GetResponse

• Workflows: GetResponse shines with its powerful marketing automation workflows. You can create complex, multi-step automation sequences based on user behavior, making it easy to nurture leads and convert them into customers.
• Triggers: Triggers can be set based on user actions like email opens, clicks, purchases, and more.
• Visual Builder: The visual automation builder in GetResponse is intuitive and allows users to easily map out their customer journey.

Constant Contact

• Automation Sequences: Constant Contact offers basic automation sequences, including welcome emails and drip campaigns.
• Triggers: Triggers are limited to simpler actions such as email opens and link clicks.
• Ease of Use: While the automation tools in Constant Contact are easy to use, they lack the complexity and depth found in GetResponse.

Winner: GetResponse once again outperforms Constant Contact in the automation department.

3. Landing Pages

GetResponse

• Landing Page Builder: GetResponse includes a drag-and-drop landing page builder that allows users to create high-converting pages quickly.
• Templates: A variety of templates are available, all of which are customizable.
• A/B Testing: A/B testing is also available for landing pages, allowing users to optimize their designs and messaging.

Constant Contact

• Landing Pages: Constant Contact recently introduced landing page capabilities, but the features are quite basic compared to GetResponse.
• Templates: Limited template options are available, with less flexibility in customization.
• A/B Testing: No built-in A/B testing for landing pages.

Winner: GetResponse provides more robust and versatile landing page features.

4. Webinars

GetResponse

• Built-In Webinar Tool: GetResponse is one of the few email marketing platforms that offer a built-in webinar tool. This makes hosting webinars easy, engaging with your audience, and following up with attendees.
• Webinar Templates: Templates are available for promoting and managing webinars.
• Integrations: Seamless integration with your email marketing and automation efforts.

Constant Contact

• No Webinar Tool: Constant Contact does not offer a built-in tool, which can be a drawback for businesses looking to integrate their webinar efforts with email marketing.

Winner: GetResponse is the clear winner for businesses that plan to use webinars as part of their marketing strategy.

5. Customer Support

GetResponse

• 24/7 Support: GetResponse offers 24/7 customer support via live chat, email, and phone (on higher-tier plans).
• Knowledge Base: Extensive knowledge base with articles, tutorials, and webinars.
• Community: GetResponse also has an active user community and forums for peer support.

Constant Contact

• Phone and Chat Support: Constant Contact offers support via phone and live chat, with limited hours compared to GetResponse.
• Knowledge Base: A comprehensive knowledge base is available, along with online training.
• Event Support: Constant Contact is known for its live events and webinars that help users get the most out of the platform.

Winner: Tie—both platforms offer excellent support, though GetResponse’s 24/7 availability may be more appealing to some users.

You may also like to read: Getresponse vs Mailchimp

Pricing Comparison: GetResponse vs Constant Contact

Below is a comparison table of the pricing plans for GetResponse and Constant Contact:

Frequently Asked Questions

1. Which platform is better for beginners?

Both platforms are user-friendly, but Constant Contact is slightly easier to navigate for beginners. However, GetResponse offers more advanced features that can be beneficial as you grow.

2. Can I integrate GetResponse and Constant Contact with other tools?

Yes, both platforms offer a wide range of integrations with third-party tools such as CRM systems, eCommerce platforms, and more.

3. Is there a free version available?

GetResponse offers a free plan for up to 500 contacts. Constant Contact does not have a free plan but provides a 60-day free trial.

4. Which platform offers better customer support?

Both platforms offer excellent customer support, though GetResponse provides 24/7 availability, which might be more convenient for some users.

Conclusion

So what is the best email marketing platform to choose between Getresponse and Constant Contact?

Well, in the battle of GetResponse vs. Constant Contact, the best choice depends on your specific needs. If you require advanced automation, webinar hosting, and detailed analytics, GetResponse is the better option. However, if you’re just starting and need a straightforward, easy-to-use platform, Constant Contact may be more suitable.

Consider your business requirements and growth plans when choosing between these two powerful email marketing tools. Both have their strengths and can help you achieve your marketing goals, but GetResponse generally offers more value for businesses looking to scale.

P.S. The blog post is based on personal opinion and someone can have a different opinion.